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The Asia-Pacific Business Events Youth Challenge

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2026 Edition Highlights

ICCA is pleased to announce the winners of the Asia-Pacific Business Events Youth Challenge 2026, held in Macao. Congratulations to the winning team and all participants who brought their ideas, creativity and expertise to this year’s competition. A special thank you to Macao Association of Convention, Exhibition & Tourism Sectors for co-hosting the finalists and making this year’s Challenge possible!

🏆 Challenge A (Student) – Team Backbone – Thiriidev Kumar A/L Murlidaran, Haithm Abdulghani Hussein Al-Bakri (Asia Pacific University of Technology & Innovation), Malaysia

🏆 Challenge B (Young Professional) – Team The Movers – Ashmita Singh (MCI Group – India), Kendall Li (MCI Group – China)

Thank you to our judges for sharing their time and expertise:

  • Melissa Brown, CEO, Australian Business Events Association Ltd 
  • Peter Lee, Executive Director, Goyang Convention & Visitors Bureau
  • Carrie Kwik, Executive Director, Singapore Exhibition & Convention Bureau
  • Jason Tan, Chief Executive Officer, Business Events Sarawak
  • Sonya Stewart, Chief Operating Officer, Business Events Sydney
  • Rene Chang, General Manager, K&A International Co., Ltd
  • Zitu Huang, Director, Hengqin Convention & Exhibition Association
  • Joey Pather, Senior Vice President, Galaxy Entertainment Group

Congratulations as well to the finalist teams:

Challenge A

  • Team Ember Collective – Gan Yu Min, Lia Yung Zi (Sunway University), Malaysia
  • Team Re:Align – Lee Minkyu, Joo Youngjun (Handong Global University), South Korea

Challenge B

  • Team Canberra – Divyajot Kaur Birdi (National Convention Centre Canberra), Binisha Sapkota (Canberra Convention Bureau), Australia
  • Team GO! Young – Seohyeon Kim,  Sumin Song (Goyang International Expo Foundation), South Korea

The competition supported students and young professionals under the age of 30 in the business events industry, giving participants an opportunity to take centre stage and present their innovative ideas. The challenge tested their ability to respond to the requirements and criteria set out in a client’s bid document or brief. Finalists were hosted by the event’s host city for their final presentations, while the winning team earned an invitation to attend the ICCA Congress.

5th Asia Pacific Business Events Youth Challenge 2026
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2025 Edition Highlights

ICCA is proud to announce the winners of the Asia-Pacific Business Events Youth Challenge 2025, hosted in Goyang, Korea. Thank you to Goyang Convention & Visitors Bureau for hosting this year’s Challenge and providing the perfect stage for young talent!

🏆 Challenge A Winner
Drop the Beat – Kai Fung Kenrich S., Yu Pey Loh (Sunway University, Malaysia)

🏆 Challenge B Winner
Citra Dua – Ezza Ramli, CEM, Vivian Yap (Kuala Lumpur Convention Centre, Malaysia)

A big thank you to our judging panel:

Because the entries were truly exceptional this year, ICCA also proudly recognises all participating young professionals and students for their outstanding proposals and presentations:​

The competition aims to support students and young professionals under the age of 30 in the business events industry, offering participants an exclusive opportunity to take centre stage and showcase their innovative and creative ideas. The challenge is designed to test the participants’ ability to meet the requirements and criteria outlined in a client’s bid document or brief. The finalists then get the chance to be hosted by the event’s host city for their final presentation, and the winning team is invited to attend the ICCA Congress.

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2024 Edition Highlights

Congratulations to Team Futurequity (Ms. Chow Tse Hui and Ms. Khoo Ky Lee) from Sunway University, Malaysia and Team Macao Innovate x2 from Venetian Macau Limited (Ms. Miki Lei) and Wellknown Convention and Exhibition Consultancy Company Limited (Ms. Zoe Ho), Macau for winning a trip to ICCA Congress 2024 in Abu Dhabi, hosted by Daejeon CVB, Korea MICE Association and ICCA. We look forward to having you!

And because the entries were exceptionally inspiring this year, ICCA would also like to recognize the Young Professionals for their outstanding proposals and presentations!

  • Team Asian Heart,  Galaxy Macau, Macau
  • Team KLCC, Kuala Lumpur Convention Centre, Malaysia
  • Team Rhinoceros Hornbill, Borneo Convention Centre Kuching (BCCK), Malaysia
  • Team Vivid Sparks, Qube Integrated Malaysia Sdn Bhd/MITEC, Malaysia
  • Team Welly, Conferences and Events Ltd and WellingtonNZ/Business Events Wellington, New Zealand

We would like to sincerely thank the organizations below for encouraging and empowering the teams to participate in this challenge. The competition was incredibly strong this year, and we look forward to seeing more innovative minds and engaging youth in the future!

  • Asia Pacific University, Malaysia
  • Auckland University of Technology, New Zealand
  • Beijing North Star Convention & Exhibition Investment Co., Ltd, China
  • Business Events Perth, Australia
  • Conference Innovators, New Zealand
  • Dongduk Women’s University, Republic of Korea (Finalist Team: DICE)
  • Imperial College London, United Kingdom
  • Inti International College Penang, Malaysia
  • Kongju National University, Republic of Korea
  • Korea University, Republic of Korea
  • Kyungsung University, Republic of Korea
  • Macau Expo Group Limited, Macau
  • Nanyang Polytechnic Singapore, Singapore
  • PACIFICO Yokohama, Japan
  • Ritsumeikan University, Japan
  • Solbridge International School of Business, Republic of Korea (Finalist Team: Scammers from Chayandong Street)
  • Sungkyunkwan University, Republic of Korea
  • Taylor’s University, Malaysia
  • Temasek Polytechnic, Singapore (Finalist Team: MICE Trailblazers)
  • Woosong University, Republic of Korea

History

  • 2024 – Hosted by Daejeon Metropolitan City, co-hosting with ICCA and Korea MICE Association
  • 2023 – Hosted by Goyang CVB, co-hosting with ICCA and Korea MICE Association
  • 2022 – Hosted by Goyang CVB, co-hosting with ICCA and Korea MICE Association
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