Imagination and Impact
Creating Demand. Inspiring Innovation. Delivering Growth.
This is not another forum about what the business events industry already knows.
The AP EvolvDestination Forum 2026 is designed for professionals who want to understand where future business will come from, how association decisions are changing, and how destinations, venues, PCOs, associations, universities, and industry partners can create opportunities together.
What makes this forum different is the conversation design. It brings both sides of the table into one room: associations as conference owners and buyers; convention bureau, venues, PCOs, and partners as business creators and solution providers; and universities as knowledge and research contributors.
Through leadership dialogues, crossfire discussions, real business case studies, and the AP Association Growth & Innovation Award finalist showcase, participants will gain collective insights into how conferences grow, how demand is created, how decisions are influenced, and how innovation turns into measurable business outcomes.
Delegates will also take part in the live voting for the AP Association Growth & Innovation Award, recognising national associations from Asia Pacific that have successfully used their conferences as platforms for growth, innovation, and wider industry impact.
This is a forum for those who do not want to wait for the next opportunity — but want to understand how opportunities are created.
Join us in Macau to engage with association leaders, destinations, venues, PCOs, researchers, and industry innovators in a unique conversation designed to transform ideas into demand, innovation into action, and opportunities into growth.
Arriving Early?
Join the ICCA Asia Pacific Youth Challenge’final presentations and discover fresh perspectives from young professionals and university students as they present innovative solutions to real-world business events challenges before the AP EvolvDestination Forum begins
Why Attend?
If your role is to attract business, influence decisions, build partnerships, or drive growth, this forum is designed for you.
The AP EvolvDestination Forum brings together the people who shape conference decisions from every angle — associations, destinations, venues, PCOs, government agencies, universities, and industry partners.
This is where you will hear how associations are evolving, where future opportunities are emerging, and what leading organisations are doing differently to create demand, strengthen competitiveness, and convert ideas into growth.
Come with your questions. Leave with sharper market perspectives, stronger connections, and practical ideas your organisation can act on.
Venue: Banyan Tree Macau
Welcome to Macau: Asia’s Vibrant Meeting Point
Macau is a dynamic city where centuries of heritage meet world-class modern infrastructure. Located on the western bank of the Pearl River Delta in southern Guangdong Province, Macau sits adjacent to Zhuhai and just 60 kilometers west of Hong Kong. As a Special Administrative Region (SAR) of the People’s Republic of China since 1999, Macau operates under the “One Country, Two Systems” principle, maintaining a high degree of autonomy and its own unique legal and economic systems.
ICCA Asia Pacific Growth & Innovation Award
Click here for more information
An ICCA initiative to celebrates national associations in Asia Pacific that have successfully brought an Asia Pacific regional conference to their destination in 2025 through a competitive bidding process and transformed it into a catalyst for organisational growth, innovation, and multidisciplinary collaboration.
It recognises measurable achievements in revenue growth, business development, delegate and partnership engagement, while celebrating the collective efforts of local organising committees and association communities in advancing knowledge, strengthening professional networks, and creating meaningful impact for their sectors, destinations, and society.
