What is BE?
A unique, confidential session where ICCA members present and analyse real association bids—both wins and losses—to help each other learn, grow, and win smarter.
Why attend?
✅ Real-world case studies
✅ Exclusive insights into association decision-making
✅ A trusted, member-only space for open exchange
✅ Strengthen your competitive edge
Panama Convention Center
Saturday, 7 November 2025
13:00 – 15:00
ICCA Global Business Exchange lead criteria
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Association meetings only
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Won or lost bids for events took/are taking place after 1 January 2025
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Attendance of 200 pax and above
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Rotate between a minimum of three countries/territories
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The lead must have ‘World/International’ as rotation
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Members are requested to only submit leads they did not already use for any prior ICCA Business Exchange sessions
We appreciate your commitment to attending the Business Exchange program to its completion. If you have any questions, feel free to write us at: be@iccaworld.org
Submissions close on 31 August 2026. Places are limited, and participation is open exclusively to registered ICCA Congress delegates.
Business Exchange isn’t just a session. It’s a community built on trust, transparency, and collective success.

