15:00 CES (check your local time)
Free and Open to All
The ICCA Future Leaders Council 2025–2027 was established to ensure that the next generation of industry leaders has a meaningful voice in shaping the future of the global meetings and events industry. Their inaugural collective contribution, 365 Day Impact: Leveraging AI & Digital Hubs, challenges the traditional “one-and-done” event model and presents a compelling vision for year-round engagement—one in which AI and digital hubs keep communities connected, informed, and actively engaged long after the closing session.
This roundtable transforms the report from theory into practice. Rather than simply presenting its findings, members of the Future Leaders Council will engage in a dynamic, candid discussion that explores the report’s ideas in real time: which recommendations are immediately actionable, which are ambitious, and what it will take for organizations to successfully adopt a 365-day engagement strategy. The session moves the conversation beyond “what we discovered” to “how we make it happen.”
Key outcomes
- Actionable strategies for using AI and digital hubs to sustain engagement and community building throughout the entire event lifecycle.
- Practical frameworks for measuring long-term impact, including approaches for tracking engagement, inclusion, and organizational outcomes through dashboards and KPIs.
- Real-world insights from a live roundtable discussion with Future Leaders Council members, highlighting the opportunities, challenges, and tangible steps organizations can take to implement a 365-day engagement model.
Speakers:
- Stephanie Cheung, Future Leaders Council Member, Managing Director – MarketID
- Bashaer Al Hajri, Future Leaders Council Member, Sales Researcher – International OMAN Convention & Exhibition Centre
- Gaëlle Kayigi, Future Leaders Council Member, Chief Operational Officer – Rwanda Events Group
- Ziyue Wu, Future Leaders Council Member, Manager Event Services & Operations, Zhuhai Macau Expo Co., Ltd.
- João Lemos, Future Leaders Council Member, International Promotion Meeting Industry Expert, Visit Porto & North of Portugal Convention Bureau
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Only 300 seats available — make sure you register soon to secure your place.
