What happens after the closing session ends? For our final episode of the International Market Briefs in 2026, we’re wrapping up the year by looking at the positive change association meetings leave behind: the legacies, partnerships, and community impact that outlast the event itself. This episode centers on the ICCA/BestCities Global Alliance Incredible Impacts Programme, which has spent nearly a decade spotlighting associations turning their meetings into engines for social, economic, and industry progress. But the impact isn’t one-sided: destinations are increasingly seeing legacy and impact factored directly into association RFPs, making this a growing piece of the business development conversation too.

Join us as our panel unpacks how this year’s winning associations are proving that meetings can be catalysts for lasting change, shares fresh data on the measurable impact these programmes are driving, and offers practical tips for associations and destinations looking to build a stronger case of their own, and what that means for your own event strategy heading into 2027.