The international meetings industry is in the midst of a generational shift. Many of the iconic leaders who have guided our industry for decades are stepping back—some retiring; others moving on to new chapters—while a new generation of leaders is stepping into the spotlight. Many of these rising leaders are already well established and successful in their own right and are now taking on the responsibility of shaping what comes next. In this session, we’d invite a few Directors of Sales from leading convention centres across North America to share their journeys: how they progressed from successful sales managers to sales leaders, what they’ve learned along the way, and how they see the international meetings market evolving under their leadership. This conversation will offer a first look at the next generation of leaders shaping the venue sector, with similar conversations from other sectors to follow.
Speakers:
-
Brian Oliver, Director, Business Development & Marketing, Vancouver Convention Centre
-
Jennifer Diggens, Director, Sales, Calgary Telus Convention Centre
-
Paola Blancas, Directora Comerical, Cancun Center
—
International Market Briefs is the virtual Lunch & Learn series curated for business events professionals – destinations, CVBs, venues, and agencies who are looking to better understand and access international markets. Each episode offers practical insights, market overviews, and global dialogues.
Hosted by ICCA North America. ICCA members and non-members are welcome.

