International Market Briefs – Time to Start Planning Your 2027 Budget
16September 2026
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17September 2026
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International Market Briefs – Time to Start Planning Your 2027 Budget
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While most of us are still enjoying the summer, the 2027 budget season is already underway. Which industry shows are worth the investment, how to balance trade show presence against advertising and digital spend, and what results will justify the line item to leadership? In this edition of the ICCA International Market Brief, we bring together leaders from North America destinations to share how they’re approaching 2027 — from show selection criteria and budget trade-offs to the metrics they use to defend their plans internally. This session offers a practical, insider look at how destination sales and marketing leaders are thinking about the year ahead.
Speakers will be announced soon.
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International Market Briefs is the virtual Lunch & Learn series curated for business events professionals – destinations, CVBs, venues, and agencies who are looking to better understand and access international markets. Each episode offers practical insights, market overviews, and global dialogues.
Hosted by ICCA North America. ICCA members and non-members are welcome.
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While most of us are still enjoying the summer, the 2027 budget season is already underway. Which industry shows are worth the investment, how to balance trade show presence against advertising and digital spend, and what results will justify the line item to leadership? In this edition of the ICCA International Market Brief, we bring together leaders from North America destinations to share how they’re approaching 2027 — from show selection criteria and budget trade-offs to the metrics they use to defend their plans internally. This session offers a practical, insider look at how destination sales and marketing leaders are thinking about the year ahead.
Speakers will be announced soon.
—
International Market Briefs is the virtual Lunch & Learn series curated for business events professionals – destinations, CVBs, venues, and agencies who are looking to better understand and access international markets. Each episode offers practical insights, market overviews, and global dialogues.
Hosted by ICCA North America. ICCA members and non-members are welcome.
