Asia-Pacific represents one of the fastest-evolving regions in the global business events landscape, but for many North American destinations and venues, the region can feel more distant and less understood than markets closer to home. In this episode, we’ll unpack whether, and how, Asia-Pacific fits into a North American organisation’s growth strategy.
We’ll explore:
- What’s driving demand in the Asia-Pacific meetings market, and where the real opportunities lie for North American destinations.
- What it takes to compete and build credibility in the region — relationship norms, bidding expectations, and cultural considerations.
- How to weigh the investment: where to focus limited time and resources, and what a realistic first step looks like.
Whether you’re actively considering Asia-Pacific or simply trying to decide if it belongs on your radar, this episode will help you make a more informed call.
International Market Briefs is the virtual Lunch & Learn series curated for business events professionals – destinations, CVBs, venues, and agencies who are looking to better understand and access international markets. Each episode offers practical insights, market overviews, and global dialogues.
Hosted by ICCA North America. ICCA members and non-members are welcome.
