Introducing ICCA Business Intelligence (BI) Pro
Turn intelligence into business: 3 solutions. 1 outcome. Win more.
The meetings industry is evolving fast. Competition is sharper. Expectations are higher. Instinct alone will not get you there anymore. You need to know where to play. Why it matters. And how to win.
ICCA Business Intelligence has already been your foundation. Now, it goes further. ICCA Business Intelligence Pro is the next evolution. A more powerful, connected intelligence suite, exclusively for ICCA members, designed to help you focus, position yourself stronger, and convert opportunities into business.
Built around 3 new tailor-made solutions:

Ready to turn insight into results?
-

Find the right opportunities. Win them with confidence.
Right now, up to 70% of relevant RFPs never reach you. And too many bids are still built on assumptions instead of insight.
ICCABizWin changes the game.
Powered and backed by decades of ICCA data, it doesn’t just show you opportunities, it tells you which ones are worth your time.
What ICCABizWin gives you:
- Data-driven global opportunity discovery across associations, corporates, government and more
- Intelligent matching based on your profile
- Clear win-probability scoring, from priority to monitor
- Strategic recommendations to strengthen your bid approach
What this means for your business:
- You stop chasing everything and start focusing on what matters.
- You reduce wasted effort on low-probability bids.
- You build stronger, sharper, data-backed proposals.
This is not more visibility. This is precision.
-

Understand your position. Strengthen it.
Winning today is not just about availability or price. It is about proving your value, clearly and credibly.
ICCAnomics gives you a complete, structured view of your competitive position across 5 critical pillars, from economic impact to sustainability and reputation.
It turns complexity into clarity.
What ICCAnomics gives you:
- A 360° assessment of your strengths and gaps
- Verified intelligence to support bids and positioning
- Clear data to demonstrate ROI to governments and stakeholders
- Insights to align with sustainability and long-term impact
What this means for your business:
- You move from assumptions to evidence.
- You strengthen every proposal with credible data.
- You position yourself as a strategic partner, not just a supplier.
You do not just compete. You stand out.
-

Go beyond the visible market. Capture what others miss.
International meetings are only a fraction of the opportunity. Around 85% of association events happen at national and regional level.
For most organisations, that market has been difficult to access.
Until now. This database is still being developed, but it’s designed to open up a new layer of opportunities closer to you.
What National Association Database gives you:
- Access to thousands of national and regional associations
- Coverage across Europe, Asia Pacific, Middle East, Africa, and Latin America
- A powerful new pipeline of closer-to-home opportunities
What this means for your business:
- You fill gaps in your calendar with high-potential meetings.
- You tap into opportunities with higher win rates and fewer barriers.
- You build a more balanced, resilient pipeline.
This is not incremental growth. This is a new layer of business
This is where it all comes together:
- You identify the right opportunities with ICCABizWin.
- You prove your value with ICCAnomics.
- You expand your market with the National Association Database.
Less guesswork. More focus. Stronger positioning. Higher win rates. All powered by ICCA’s 60+ years of data, available exclusively to members as an additional solution. Ready to turn insight into results?
