Our hours belong with clients, not with paperwork.
AI divides a room faster than almost any other topic in our industry. When I asked colleagues at our Mediterranean Chapter meeting in Thessaloniki who uses AI daily - and I did not mean ChatGPT - only a few hands went up.
Everyone talks about AI replacing people and taking away the human touch - nothing we sell works without passion behind it. That is exactly why we started - not to replace people, but to change how the work gets done.
The number that pushed us comes from Salesforce's State of Sales research in earlier editions: salespeople spend around 70% of their time on work that is not selling. It explains why we love industry events: the rest of the time we are buried in documentation and calculations.
So, we started where it hurt most. Preparing one proposal meant pulling available spaces, checking dates, building the price line by line, re-checking every number, and completing the paperwork. Half a working day for a single enquiry. A business where every client is a priority; speed is not a luxury.
We built an engine - it cuts the clicks, calculates automatically, and holds the same standard every time. You type in the enquiry, and the manual work becomes pointless. At the end you add the human touch and click send. Every proposal is logged, which quietly became our follow-up list and business tracking.
After the first proposals we found ourselves with a few hours back in the day, for the work that always sat just below “urgent”. We gained the one thing nobody can give back - the time we choose how to spend.
That logging became the bigger story. What began as a document generator is now growing into our own advanced CRM, built around how we actually sell. It started only months ago, and this is a wave rather than one clever app: colleagues in operational departments are automating their own processes too.
The machine does not sell. It prepares, calculates, and files. People sell, because trust and understanding cannot be generated. The hours we win go back there: into listening to a client properly instead of formatting a table.
And why am I not worried about being replaced? We already have fewer people than our plans for growth require. AI is not taking our jobs. It is giving us back the hours we need to do them.
Kristina Milinčić, CEO, Sava Centar