Go beyond the numbers with BI Pro, providing premium insights, benchmarking, and analysis for informed business decisions.
Lead with Data
ICCA Business Intelligence Pro (BI Pro)
Stay ahead of trends, uncover opportunities, and make confident decisions with ICCA’s most powerful business intelligence solution.
Exclusive Market Intelligence
Access premium data, forecasts, and analysis to understand market dynamics and identify emerging opportunities.
Opportunity Discovery
Uncover high-potential meetings, association trends, and growth markets with actionable intelligence.
Strategic Benchmarking
Compare performance against destinations, sectors, and competitors to guide smarter business decisions.
Trend & Demand Analysis
Track global meeting patterns, industry shifts, and market demand to stay ahead of change.
Turn Intelligence into Business: 3 Solutions. 1 Outcome.
Win More.
The meetings industry is evolving fast. Competition is sharper. Expectations are higher. Instinct alone will not get you there anymore. You need to know where to play. Why it matters. And how to win.
ICCA Business Intelligence has already been your foundation. Now, it goes further. ICCA Business Intelligence Pro is the next evolution. A more powerful, connected intelligence suite, exclusively for ICCA members, designed to help you focus, position yourself stronger, and convert opportunities into business.
Built around 3 new tailor-made solutions:
Find the right opportunities. Win them with confidence.
Right now, up to 70% of relevant RFPs never reach you. And too many bids are still built on assumptions instead of insight.
ICCABizWin changes the game.
Powered and backed by decades of ICCA data, it doesn’t just show you opportunities, it tells you which ones are worth your time.
What ICCABizWin gives you:
- Data-driven global opportunity discovery across associations, corporates, government and more
- Intelligent matching based on your profile
- Clear win-probability scoring, from priority to monitor
- Strategic recommendations to strengthen your bid approach
What this means for your business:
- You stop chasing everything and start focusing on what matters.
- You reduce wasted effort on low-probability bids.
- You build stronger, sharper, data-backed proposals.
This is not more visibility. This is precision.
Understand your position. Strengthen it.
Winning today is not just about availability or price. It is about proving your value, clearly and credibly.
ICCAnomics gives you a complete, structured view of your competitive position across 5 critical pillars, from economic impact to sustainability and reputation.
It turns complexity into clarity.
What ICCAnomics gives you:
- A 360° assessment of your strengths and gaps
- Verified intelligence to support bids and positioning
- Clear data to demonstrate ROI to governments and stakeholders
- Insights to align with sustainability and long-term impact
What this means for your business:
- You move from assumptions to evidence.
- You strengthen every proposal with credible data.
- You position yourself as a strategic partner, not just a supplier.
You do not just compete. You stand out.
Go beyond the visible market. Capture what others miss.
International meetings are only a fraction of the opportunity. Around 85% of association events happen at national and regional level.
For most organisations, that market has been difficult to access.
Until now. This database is still being developed, but it’s designed to open up a new layer of opportunities closer to you.
What National Association Database gives you:
- Access to thousands of national and regional associations
- Coverage across Europe, Asia Pacific, Middle East, Africa, and Latin America
- A powerful new pipeline of closer-to-home opportunities
What this means for your business:
- You fill gaps in your calendar with high-potential meetings.
- You tap into opportunities with higher win rates and fewer barriers.
- You build a more balanced, resilient pipeline.
This is not incremental growth. This is a new layer of business intelligence you can use.
Data to Build Business
Turn Data into Competitive Advantage
Access to ICCA BI Pro is an exclusive member benefit.
Not a member yet? Start your ICCA journey today!
Explore ICCA BI Pro
Find answers to common questions about ICCA Business Intelligence Pro, including access, features, data sources, reporting capabilities, and how to make the most of the insights available to support your business decisions.
What is ICCA Business Intelligence Pro?
ICCA Business Intelligence Pro is an intelligence suite designed exclusively for ICCA members. It brings together three solutions, ICCABizWin, ICCAnomics and the National Association Database, to help members identify opportunities, strengthen their positioning and expand their business pipeline. It is powered by ICCA’s 60+ years of data and intelligence.
Who can access ICCA Business Intelligence Pro?
ICCA Business Intelligence Pro is available exclusively to ICCA members as an additional solution. If you are considering ICCA membership, the suite is one of the tools available to help turn ICCA’s data and intelligence into business opportunities.
What are the three solutions included in Business Intelligence Pro?
Business Intelligence Pro brings together:
- ICCABizWin, which helps identify and prioritise relevant business opportunities.
- ICCAnomics, which provides a structured assessment of your competitive position.
- National Association Database, which is being developed to provide visibility into national and regional association opportunities.
What is ICCABizWin?
ICCABizWin is designed to help members find relevant opportunities and assess which ones are worth pursuing. It provides global opportunity discovery across associations, corporates, government and other areas, matches opportunities against your profile, provides win-probability scoring and offers strategic recommendations to strengthen your bid approach.
How can ICCABizWin help me decide which opportunities to pursue?
ICCABizWin is designed to help members focus their efforts by identifying opportunities that match their profile and providing win-probability scoring. Opportunities can be prioritised from those that require attention through to those that should be monitored.
What is ICCAnomics?
ICCAnomics provides a structured view of an organisation’s competitive position across five critical pillars, covering areas including economic impact, sustainability and reputation. It is designed to identify strengths and gaps, provide verified intelligence for bids and positioning, and support organisations in demonstrating ROI to governments and other stakeholders.
How could ICCAnomics support my bids?
ICCAnomics is designed to help members move from assumptions to evidence. It can provide data to support proposals and positioning, help demonstrate ROI to governments and stakeholders, and provide insights that can be aligned with sustainability and long-term impact.
What is the National Association Database?
The National Association Database is a developing solution designed to provide access to national and regional association opportunities. ICCA states that around 85% of association events happen at national and regional level, meaning the database is intended to open up a layer of the market that has traditionally been more difficult to access.
Is the National Association Database already available?
The National Association Database is still being developed. It is designed to provide access to thousands of national and regional associations across Europe, Asia Pacific, the Middle East, Africa and Latin America.
Why is national and regional association business relevant to ICCA members?
ICCA’s Business Intelligence Pro page highlights that international meetings represent only part of the potential association meetings market. The National Association Database is being developed to give members greater visibility of national and regional associations and create a new pipeline of closer-to-home opportunities.
How do the three Business Intelligence Pro solutions work together?
The three solutions are designed to complement one another:
ICCABizWin helps you identify the right opportunities.
ICCAnomics helps you demonstrate your value and understand your competitive position.
National Association Database is designed to expand your visibility into national and regional markets.
What makes Business Intelligence Pro different from simply having access to ICCA data?
Business Intelligence Pro is designed to turn ICCA’s long-standing data resources into practical intelligence. Rather than simply providing information, the three solutions are intended to help members identify opportunities, assess their competitive position and expand their potential market.
How much ICCA data powers Business Intelligence Pro?
Business Intelligence Pro is powered by ICCA’s 60+ years of data. ICCA describes the suite as drawing on its long-standing data resources to support evidence-based decision-making in the global meetings market.
Can Business Intelligence Pro help my organisation reduce time spent pursuing unsuitable opportunities?
ICCABizWin is specifically designed to help members focus their efforts on opportunities that are more relevant to their profile. Its win-probability scoring and prioritisation are intended to reduce wasted effort on lower-probability bids.
Can Business Intelligence Pro help me strengthen my organisation's positioning?
Yes. ICCAnomics is designed to provide a 360° assessment of strengths and gaps and provide verified intelligence to support bids and positioning. The aim is to help members demonstrate their value with credible data and position themselves as strategic partners.
Is Business Intelligence Pro only relevant to convention bureaux and destinations?
The solutions are designed for organisations operating in the global meetings market. ICCABizWin, for example, provides opportunity discovery across associations, corporates, government and more, while ICCAnomics focuses on competitive positioning and demonstrating value.
Is Business Intelligence Pro included with ICCA membership?
The Business Intelligence Pro page describes the suite as available exclusively to ICCA members as an additional solution. For information about access and membership options, ICCA directs prospective users to contact their Regional Director.
How do I find out more about Business Intelligence Pro or ICCA membership?
ICCA invites interested organisations to contact their Regional Director to find out more about Business Intelligence Pro. As the suite is exclusive to ICCA members, prospective members can also discuss how ICCA membership and its intelligence resources could support their organisation’s business objectives.
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