The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. Busan is providing offerings that can only be enjoyed through physical attendance.
The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. Busan is providing offerings that can only be enjoyed through physical attendance.
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