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Experience Marketing: The Finishing Touch for Busan’s MICE Industry

The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. Busan is providing offerings that can only be enjoyed through physical attendance.

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News from Members15 November 20241 min
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Experience Marketing: The Finishing Touch for Busan’s MICE Industry

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The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. Busan is providing offerings that can only be enjoyed through physical attendance.

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