ICCAAdvantage

Tailor-Made Trainings
to Propel Business Events Forward

ICCA Advantage provides ICCA members with targeted solutions to business events challenges. During custom-made instructional sessions, industry experts guide participants through deep dives into key topics, empowering teams to stay ahead while upskilling and reskilling. Embracing new technologies, industry trends, and innovative ideas becomes more manageable for those who prioritise continuous education, and ICCA Advantage seeks to harness the power of cutting-edge tech and new ways of tailored learning to empower participants to grow and evolve. 

Programme Overview 

Whatever your challenges, ICCA Advantage provides the solution!  

PRACTICAL: Trainings are designed to blend key insights from industry experts with practical hands-on exercises and discussions, providing immediately actionable solutions

TACTICAL: Designed to help you create new business opportunities, stay ahead of the curve, and be future-ready

REGIONAL: Industry experts provide insights and case studies specific to your region

SECTORAL: We tailor our trainings to all sectors: destination marketing, meetings management, venues, meetings support and transport sectors

ICCA can design 2- to 3-day in-person, online, or hybrid tailor-made training programmes for your teams on any of the following topics: 

  • BidSmart: Bidding for Conventions  
  • Destination Promotion: Marketing and Branding 
  • Destination Readiness and Capacity 
  • Business and Market Planning 
  • Technology Systems, AI and Infrastructure 
  • Risk and Crisis Management 
  • Sustainability  
  • Impact & legacy 
  • DEI 
  • Cultural Awareness 
  • ...and much more!  

Don't leave your success to luck or chance. Contact your Regional Director or the ICCA Education Team today for more information and to book your training to take your teams to the next level.

 

Learn More

 

Marco Oelschlegel

Marco Oelschlegel

Director of Conventions, Berlin Convention Office

"Continuous training of the team is so important — a seminar that is tailored to your own needs and also takes place in-house is a perfect solution for this! We are therefore delighted that ICCA introduced its seminar 'ICCA Advantage BidSmart' especially adapted to the needs of team members who are new to the topic of bidding.
Together with the international experience of the ICCA team, it provided valuable impetus for future bidding processes."

 

Designed for the Future 

ICCA Advantage training programmes are tailor-made and hands-on, created specifically for the needs of your organisation, and provide solutions designed to help you and your teams to become more resilient, competitive, and "future-ready."

Customised and Collaborative 

ICCA Advantage programmes are personalised based on your regions and sectors, and focus on best practices via collaboration. 

Industry Experts 

ICCA Advantage programmes are designed and led by industry experts with deep market insights and knowledge. During personalised programmes, instructors share their expertise, review real-life case studies, and challenge your team to help your organisation grow and advance. 

Target Audience 

ICCA Advantage can be tailored to the following sectors: 

  • Destination marketing: Tourism and convention bureaus 

  • Meetings management: PCOs / agencies 

  • Venues

More courses you may be interested in:

ICCASkills
Association Impact Masterclass