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Unlock More Value from Your ICCA Membership
Exclusive Member Benefits
Access premium tools, industry insights, and opportunities designed to help you achieve greater success in the global business events market.
Powerful Global Connections
Expand your network through ICCA’s worldwide community of associations, destinations, venues, and industry leaders.
Business Growth Opportunities
Identify new leads, strengthen bids, and unlock opportunities to win more international meetings and events.
Knowledge & Professional Development
Enhance your expertise with world-class education, certifications, research, and thought leadership from across the industry.
Skills Gained
Industry knowledge Strategic thinking Leadership Global networking Research & analysis Event management
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ICCA Advantage: Unlock More from Your Membership
ICCA Advantage brings together exclusive benefits, learning opportunities, industry insights, and global connections to help members achieve greater success in the business events industry.
Exclusive Member Savings
Access preferential rates and discounts on ICCA education programmes, events, certifications, and industry resources.
Priority Learning Opportunities
Benefit from tailored professional development designed to help you build expertise and stay ahead of industry trends.
Global Networking Access
Connect with a worldwide community of business events professionals, association leaders, and industry experts.
Strategic Business Support
Leverage ICCA’s tools, insights, and member benefits to strengthen business development and drive growth.
Industry Knowledge & Insights
Stay informed with access to exclusive research, thought leadership, and market intelligence.
Industry Knowledge & Insights
Stay informed with access to exclusive research, thought leadership, and market intelligence.
Ready to start your journey?
Unlock Your Competitive Advantage
Designed to Help You Succeed
ICCA BidSmart: Smarter Bids, Better Results
ICCA BidSmart equips destinations and business events professionals with expert guidance, strategic insights, and proven bid development support to increase
Tailor-Made Trainings
Grow your network and gain insight into key data to make informed decisions.
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More Benefits.
More Connections.
More Opportunity.
Title klantverhaal
“Our presence has expanded globally, reaching new markets and connecting with diverse communities around the world.”
Title klantverhaal
“Our global reach has grown, boosting event attendance and engaging diverse communities worldwide.”
Title klantverhaal
“Our presence has expanded globally, reaching new markets and connecting with diverse communities around the world.”
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Everything You Need to Know About ICCA Advantage
From customised training formats and industry expert instructors to available topics and programme benefits, our FAQ section covers the essentials to help you get started.
What is ICCA Advantage?
ICCA Advantage is a bespoke training programme designed to help ICCA members address business events challenges through customised education and skills development. Delivered by industry experts, each programme is tailored to the specific needs of an organisation, region, and sector.
Who is ICCA Advantage designed for?
ICCA Advantage is designed for ICCA members across the business events industry, including:
- Destination marketing organisations and convention bureaus
- Professional conference organisers (PCOs) and meeting agencies
- Venues
- Meetings support and transport providers
How is ICCA Advantage different from other training programmes?
Unlike standard training courses, ICCA Advantage programmes are fully customised to your organisation’s objectives, challenges, region, and sector. Sessions combine expert insights, practical exercises, discussions, and real-world case studies to deliver actionable outcomes.
What delivery formats are available?
ICCA Advantage can be delivered:
- In person
- Online
- Hybrid
Programmes are typically designed as 2- to 3-day training sessions or a series of webinars, depending on organisational requirements.
What topics can be covered?
Training programmes can be developed around a wide range of topics, including:
- BidSmart: Bidding for Conventions
- Destination Marketing and Branding
- Business and Market Planning
- Destination Readiness and Capacity
- Technology Systems, AI and Infrastructure
- Sustainability
- Impact and Legacy
- Risk and Crisis Management
- Diversity, Equity and Inclusion (DEI)
- Cultural Awareness
What is BidSmart?
BidSmart is ICCA Advantage’s flagship bidding training programme. It helps teams develop the knowledge, skills, and strategies required to successfully compete for international association meetings through a combination of practical exercises, case studies, and expert guidance.
Who should participate in BidSmart training?
BidSmart is suitable for professionals at all experience levels, from new team members entering the industry to experienced managers looking to strengthen their bidding strategies and leadership capabilities.
What skills will participants gain?
Depending on the programme, participants can strengthen skills including:
- Strategic planning
- Business development
- Research and market intelligence
- Communication and stakeholder engagement
- Leadership
- Creative thinking
- Problem solving
- Emotional intelligence
- Bid development and presentation
How does ICCA Advantage support future readiness?
ICCA Advantage helps organisations stay ahead of industry trends, technologies, and market developments. Programmes are designed to build resilience, create new business opportunities, and equip teams with the skills needed to remain competitive in a rapidly evolving business events landscape.
How can I book an ICCA Advantage programme?
ICCA members can contact their Regional Director or the ICCA Education Team to discuss their training needs and develop a customised programme tailored to their organisation.
