ICCA is excited to announce a new partnership with Memento AI, who will serve as ICCA's AI-Driven Photo Platform Partner. Memento's innovative platform will be used at all future ICCA events, offering attendees a personalised way to retrieve and relive all of their favourite highlights.

This collaboration reflects ICCA’s commitment to utilising innovative technologies and inspiring the global business events community to adopt forward-thinking solutions. Through this partnership, ICCA is taking a community-driven approach to elevate the participant experience by automatically delivering the most relevant photos to each attendee, speaker, or partner. This seamless and intelligent distribution not only encourages authentic sharing but also strengthens connections within the community, while building long-term brand equity for ICCA and its events.

ICCA CEO Dr. Senthil Gopinath said, “ICCA is always looking for new ways to innovate on the event experience. Our partnership with Memento AI is a big step forward in using technology to create more memorable and personalised moments for the business events community. Using AI-driven solutions enhances how we capture events and also inspires the global business events industry to think differently about engagement, connection, and the way we communicate.”

With facial recognition technology, Memento's platform ensures that photos taken by official event photographers are delivered directly and securely to the people in the photos in real time, creating a personalised, engaging photo experience. 

Memento Head of Global Markets, Justine Rabel shared, "We’re incredibly proud to partner with ICCA. It’s a key milestone in our international growth — but more importantly, we share a common vision. In a visual-first world, using AI to place the community at the center of event photo usage isn’t just a nice-to-have — it’s a strategic lever to build compounding brand equity."

ICCA looks forward to sharing this new chapter with the meetings and events community and setting new standards for event photography. 

Memento will be joining the ICCA team at Booth G252 at IMEX. We invite attendees to stop by to snap some photos, see the technology in action —  and discover a few surprises we have in store!