Mediterranean Chapter

ICCA Chapter Chairpersons and Deputy Chairs

Riccardo Pizzuti

Riccardo Pizzuti

Chapter Chair

Key Account Manager, Ega worldwide congresses & events

Dimitris Ganitis

Dimitris Ganitis

Deputy Chair

Managing Director at Thessaloniki Convention Bureau

Chapter Leader Interview

We interviewed Dimitris Ganitis to understand the Mediterranean Chapter initiatives, challenges, and strategies. Here's what Dimitris had to share:


Can you share insights into the current priorities and initiative of the Mediterranean chapter of ICCA?

The Mediterranean chapter of ICCA is currently focused on several key priorities and initiatives aimed at fostering collaboration and growth within the region's meetings, events, and congress industry.

By promoting a supportive environment for knowledge-sharing and relationship-building, the chapter aims to strengthen bonds within the community and empower members to achieve collective success.

The Med chapter meeting is one such initiate, where the chapter prioritizes enhancing participation in its initiatives and cultivates live interaction between its members by engaging with industry experts, sharing insights, and staying abreast of the latest trends and best practices.

Although the Mediterranean chapter from a geographical and cultural coherence point view is the most diverse and challenging one, optimizing its regional presence and ensuring equitable access to resources and opportunities for all our members is and will continue to be among our top priorities.

Through these efforts, the Mediterranean chapter of ICCA is dedicated to driving positive change and rewarding growth within the meetings and events industry across the region.


What do you perceive as the most significant challenges and opportunities for the European meetings and events industry in the coming year?

The technological advancements and changing consumer behaviors are reshaping the events landscape, driving demand for immersive experiences and personalized content delivery. Embracing digitalization and leveraging emerging technologies offer opportunities to enhance attendee engagement and create memorable event experiences.

In addition, geopolitical tensions and economic uncertainties continue to impact international collaborations and market dynamics, requiring the industry to navigate complex geopolitical landscapes and adapt strategies accordingly. Additionally, geopolitical shifts may influence travel policies and visa regulations, affecting the ease of international mobility for event attendees and organizers.

Furthermore, sustainability remains a key focus, with increasing pressure to reduce the environmental footprint of events and promote eco-friendly practices. This presents an

opportunity for the industry to lead by example and pioneer innovative sustainability initiatives, aligning with broader global efforts to address climate change and promote responsible stewardship of resources.


How do you plan to enhance collaboration and engagement among members within the chapter?

Enhancing collaboration and engagement among chapter members is a top priority, particularly following the ICCA meetings. We plan to achieve this by fostering the sense of community through regular networking events and workshops.

Additionally, we recognize the importance of leveraging digital tools to facilitate creating a sense of community. We aim to provide accessible opportunities for members to participate and contribute, regardless of geographical constraints. These practices will facilitate meaningful connections and knowledge exchange, empowering members to share insights, best practices, and industry trends.

Overall, through many occasions of proactive engagement, digital innovation, and a focus on sustainability, we are dedicated to providing for a vibrant and collaborative community to the ICCA Mediterranean chapter, driving advancement within the meetings and events industry.


What strategies do you have in mind to attract new members to the Mediterranean chapter?

Attracting new members is a strategic imperative to ensure the continued growth and diversity of our community.

Firstly, by leveraging industry networks, we aim to raise awareness of the benefits and opportunities of membership within our chapter, highlighting the value of belonging to a collaborative community.

Additionally, we recognize the importance of providing tangible benefits to prospective members. This includes access to exclusive networking events and professional development opportunities. By demonstrating the value proposition of membership, we can attract companies and organizations that align with our mission and objectives.

Furthermore, we are committed to engaging within a welcoming and inclusive environment within the chapter, where members feel valued and supported. By cultivating a culture of collaboration and mutual respect, we aim to create a compelling proposition for prospective members seeking to engage with like-minded professionals in the meetings and events industry.

Overall, through targeted outreach, value-driven incentives, and a welcoming community ethos, we are confident in our ability to attract new members to the ICCA Mediterranean chapter, driving collective growth and success in the years to come.


On a more personal note, what motivates you to volunteer in your role as a chapter leader for ICCA? What fuels your dedication to this position?

As Deputy Chair of the ICCA Mediterranean chapter, my motivation to volunteer in this leadership role stems from a deep passion for empowering collaboration, innovation, and growth within the meetings and events industry. Witnessing the transformative impact of collective action and knowledge exchange inspires me to dedicate my time and expertise to serving our vibrant community of professionals.

Moreover, the opportunity to contribute to the success and development of our chapter is immensely rewarding. By facilitating meaningful connections, promoting sustainable practices, and championing the interests of our members, I am driven by a sense of purpose to make a positive difference in the industry we are all deeply moved from.

Furthermore, the camaraderie and shared sense of purpose among our members fuel my dedication to this position. Collaborating with like-minded individuals who are committed to advancing our profession reinforces my resolve to lead with integrity, empathy, and excellence.

Overall, my motivation to volunteer as a chapter leader for ICCA lies in the belief that together, we can achieve greater impact and drive positive change within our industry, and especially on drawing attention towards the Mediterranean as a geographic section and an overall market as well, leaving a lasting legacy for future generations of meeting and event professionals.