Innovation sets us apart.

Innovation keeps us agile, relevant, and a pivotal player in the international business events and meetings industry. Without challenging accepted ways of thinking and doing, many sectors will find themselves at a competitive disadvantage.


ICCA shows how innovation can change and improve our whole industry. We are proud to be engaged in a number of projects that complement our advocacy stance. 

The Response Room, in partnership with the German Convention Bureau, was a platform for open innovation, sharing innovative projects in a public-event setting. This project is an example of ICCA’s interaction with our global in-person audience is creating compelling content and best practices for what innovative thinking can achieve. We welcome members sharing their best and most innovative work. 

We also work with key stakeholders in the EUCVB Alliance. This organisation provides a collaborative industry platform where National Convention Bureaus can share knowledge and experiences promoting the sustainable transformation of business events, and in doing so, bring long-lasting impacts to host destinations. This helps National Convention Bureaus across the globe benefit the local communities we all serve. 

ICCA also champions innovation with annual awards initiatives, which play a major role at our annual Congress.