Innovation will set us apart...

Innovation keeps us agile, relevant, and pivotal in the international business events and meetings industry. Without challenging accepted ways of thinking and doing, many sectors will find themselves at a competitive disadvantage.


ICCA can highlight how innovation can change and improve our whole industry. We are proud to be engaged in a number of projects that compliments our advocacy stance.

The Response Room Challenge with the German Convention Bureau celebrates and shares the best innovative projects in a public events setting. It is an important part of ICCA’s interaction with our global in-person audience and something we believe creates compelling content and best examples of what innovative thinking can achieve. We welcome members sharing their best and most innovative work.

We also work with key stakeholders to create a landmark EUCVB Alliance. This ongoing initiative provides a collaborative industry platform where National Convention Bureaus can share knowledge and experiences to promote the sustainable transformation of business events, and in doing so, bring long-lasting impacts to destinations. This helps National Convention Bureaus across the globe transform the local communities we all serve.

ICCA also champions innovation through our annual awards initiative which plays a major role at our Congress.

And of course, the digital transformation of our website and database will help facilitate a more engaging and successful user experience for our members.

Be brave, be different