The BI feedback button is your friend! The more you use it, the more concrete information you get. ICCA members - together with the ICCA team - are working hard to achieve a mutually beneficial situation of sharing information on the ICCA Business Intelligence Database.
Keep finding ways to press it and you'll be in the running to become the next Researcher of the Month - or even Researcher of the Year!
Maryam Ashkar, Business Analyst, Maastricht Convention Bureau has secured the coveted title this month! Here's what Maryam had to say:
How is the ICCA database beneficial for your work/organization?
The ICCA database is an essential tool for my research and strategy development.
It helps identify patterns, analyze market trends, and generate actionable insights that align closely with our organization’s objectives.
It’s more than just a data repository—it’s a strategic resource that supports smarter, more informed decision-making.
Do you have any tips for your fellow ICCA members?
Don’t just search—analyze.
The more you engage with the filters and segment your queries, the more valuable your results will be.
I also recommend combining ICCA insights with your internal data or CRM system for a broader strategic perspective.
And for newcomers, take the time to explore the full range of fields—the depth of information available is both impressive and highly useful.
What positive message would you like to share with ICCAWorld (this doesn’t have to be about work/database/research)?
We work in a field that brings people together across cultures, industries, and borders. At a time when connection and collaboration are more important than ever, our work truly matters. So stay curious, keep pushing forward, and remember—your efforts are helping create a more informed, inspired, and interconnected world.