This Month we get to know better Adria Congrex:
What was your motivation to join ICCA?
For us, joining ICCA is like the culmination of a journey that has taken us from a small local reality to an international one. Over the years, Adria Congrex has built an excellent reputation and gained considerable experience at EU level and abroad. ICCA membership allows us to "certify" our status as an international company, reinforcing our commitment to maintaining high standards and expanding our global presence. By joining ICCA, we aim to connect with a global network of meetings industry professionals, gain insight into the latest industry trends and leverage the platform for knowledge sharing and collaboration. We believe ICCA's resources and community will enhance our capabilities and contribute to our mission to deliver exceptional conference and event services. We also value the opportunity to participate in ICCA's international events and conferences, further enhancing our visibility and reputation in the events industry.
Tell us your story. How did Adria Congrex get started?
Adria Congrex was established in Rimini, Italy, in 1991 with a vision to provide comprehensive and innovative conference and event management services. Over the years we have grown from a small local operation to an internationally recognised company specialising in the organisation of corporate, medical-scientific and international institutional events throughout Europe. Our journey has been marked by a commitment to excellence, continuous learning and a deep understanding of our clients' needs.
What sets Adria Congrex apart?
Adria Congrex stands out for its flexibility, transparency, and the collaborative relationships we build with our clients. We go beyond the traditional client-supplier dynamic to form true partnerships, working together to achieve common goals. This approach allows us to tailor our services to meet the unique needs of each client, ensuring successful outcomes and high levels of satisfaction. In addition, our multidisciplinary approach enables our three business units - Corporate, Medical-Scientific and International Institutional Events - to interact and enrich each other with their respective expertise.
Adria Congrex distinguishes itself not only through flexibility, transparency, and collaborative client relationships but also through its extensive European presence and deep understanding of European dynamics and regulations. We have been actively operating across Europe since 2007, building a robust network and gaining deep insight into regional nuances.
We are also ISO 20121 certified for sustainable event management, demonstrating our commitment to environmentally responsible practices.
What is your favourite success story from your organization?
One of our recent success stories is the organisation of the European Congress of Cytology in Leipzig, which attracted over 600 delegates from across Europe. Despite the logistical challenges and the need for meticulous planning, our team delivered an exceptional event that was praised for its flawless execution, engaging content and excellent networking opportunities. Other notable successes include our support for BMW as the main sponsor of the latest edition of the Ryder Cup in Rome and our work with CBE-JU, which has seen us organise events across Europe and beyond, demonstrating our ability to manage large-scale international events.
What can we expect to see from Adria Congrex in the future?
In the future, we plan to expand further into international events, integrating innovative technologies and sustainable practices into our event management processes. We will continue to develop our digital capabilities to offer advanced and sustainable solutions, with environmental impact at the heart of our activities. Our vision is to become a global reference in the industry, expanding our international presence and driving innovative initiatives that respond to the evolving needs of the market.
Which trends do you see in the Association Meetings?
We are seeing a growing focus on Artificial Intelligence (AI) and its potential applications in events. AI can be used to personalise attendee experiences, improve data analytics to optimise event organisation, and automate routine tasks to enable more efficient and tailored execution. In addition, the importance of green events is growing, with a greater demand for sustainable practices that reflect a concrete commitment to environmental and social responsibility.
What is an industry challenge your organization is facing currently?
One of the biggest challenges we face is rising costs and the need for events, marketing and hospitality teams to do more with less. We also need to adapt to the rapid pace of technological change and ensure that our teams have the skills to take advantage of new tools and platforms. Finally, the increasing demand for sustainability requires us to continually improve our practices to reduce the environmental impact of the events we organise. We are also working to meet the ever-increasing expectations of our clients in terms of personalisation and innovation.