This Month we get to know AVK Soluções Audiovisuais:
What was your motivation to join ICCA?
As the leader in audiovisual services provider in Portugal, it is crucial that we are part of the event’s global community. Our aim to open up to the outside community, partners, suppliers and main agents is enhanced by the membership in your association. Forums, workshops, and events that grant the opportunity to learn, share and discuss matters that are relevant to our industry will help shape our future success.
Tell us your story. How did AVK Soluções Audiovisuais, SA get started?
AVK commenced operations in 2010, built upon a shareholder structure with over 30 years of profound industry knowledge and a team of employees with extensive experience and expertise in event audiovisuals, predating the company’s founding. Leveraging the expertise of its founders and employees, along with its specialisation, experience, and state-of-the-art equipment, AVK has gained the growing trust of its clients and rapidly become the leading provider of audiovisual solutions for events in Portugal.
What sets AVK Soluções Audiovisuais, SA apart?
As the most experienced audiovisual provider in Portugal, we consistently leverage our extensive expertise to best serve our clients. Quality, achieved through a balance of technology, organisation, rigorous work methods, and the strength of our human resources, is the foundation of solutions that meet and exceed our clients' expectations. We make significant annual investments in new equipment, setting us apart from the competition and ensuring we always deliver state-of-the-art solutions.
What is your favourite success story from your organisation?
We are fortunate to have a large variety of, what we think can be considered, success stories. We execute over 2,000 events per year across the country and we think that this is our best success story. The big number of different types of events, venues, themes, technology used, needs, etc is the best example of what we can do to help our clients in any situation or need.
What can we expect to see from AVK Soluções Audiovisuais, SA in the future?
Our primary goal is to consistently provide our clients with the best solutions, ensuring their events not only meet but exceed their expectations. To achieve this, we have established several business units tailored to different market segments, ranging from formal congresses and summits to more entertainment-focused events such as music festivals. This approach strengthens our market presence, making us a more flexible and resilient organisation. At the same time, we remain committed to introducing meaningful innovations, avoiding gimmicks, and ensuring that every advancement serves a real purpose.
Which trends do you see in the association meetings?
Associations are seeking more immersive and engaging experiences through cutting-edge AV solutions and technologies. Also, AI-Driven Personalization & Automation such as auto-adjusting lighting and sound and AI-powered cameras. Finally, sustainable AV Solutions with ESG goals in focus.
Can you name a challenge your organisation is currently facing?
This year, we face two main challenges: internal and external. Our primary internal challenge is to ensure that our business units are well integrated, enabling us to extract synergies from them. It’s one thing to offer solutions for all market segments; it’s another to have an efficient matrix of processes and procedures that allows us to be more productive as a group. The external challenge is to consistently stay ahead of market expectations in terms of the solutions our clients expect. The pace of technological evolution and the associated expectations are immense, and we cannot afford to wait—we must remain at the forefront of this curve.