This Month we get to know Capital International Convention Center:
What was your motivation to join ICCA?
We seek to join the International Congress and Convention Association (ICCA) as part of our strategic commitment to expanding our international engagement and advancing excellence in the meetings and conventions industry.
ICCA’s global leadership and its dedication to knowledge exchange, industry research, and professional collaboration align closely with Capital International Convention Center（CICC)’s vision for international development. By joining ICCA, we aim to gain deeper insights into global industry trends, engage with leading professionals worldwide, and continuously enhance our service standards and operational practices. We also see ICCA as a valuable platform through which we can share our experience, exchange best practices, and explore collaborative opportunities with peers across regions.
Furthermore, we hope to actively contribute to ICCA’s activities, research initiatives, and global dialogue, while promoting Beijing as a competitive and attractive destination for international meetings and conventions. CICC is fully committed to upholding ICCA’s standards and supporting the association’s mission through long-term, active participation. We believe that ICCA membership will not only strengthen CICC’s international profile, but also enable us to make meaningful contributions to the sustainable development and excellence of the global meetings industry.
What is your favorite success story from your organization?
Since opening in February 2025, the CICC has rapidly positioned itself as a premier platform for global and domestic companies to debut new products and innovations. In less than a year of operation, the venue has hosted 18 high-impact launch events across a diverse range of industries, including consumer electronics, new energy vehicles, advanced manufacturing, and service and standards innovation. These events have attracted leading brands such as Hongqi, Xiaomi, Chery, and Li Auto, demonstrating strong market recognition and confidence in our platform.
In December 2025, the CICC was officially included in the 2025 List of Global Premiere Hubs in Beijing, an acknowledgment that highlights both the strategic value of the venue and the strength of our comprehensive service capabilities.
With more than 50,000 square meters of flexible event space, CICC has developed an integrated full-scenario launch format that combines a central launch stage, exhibition areas, and interactive experience zones. This format enables organizers to create immersive and highly customized launch experiences. Backed by Beichen’s established one-stop service system and its strong capacity for cross-industry collaboration, we deliver end-to-end support from concept development and event planning to on-site execution, ensuring high-quality outcomes for every launch event while supporting brand innovation and market engagement.
What can we expect to see from Capital International Convention Center in the future?
Looking ahead, CICC will continue to leverage premiere launches and innovation to strengthen its role as a key convention and exhibition hub, supporting Beijing’s ambition to become a global consumption center.
On the one hand, we will continue to focus on global brand debuts and the launch of cutting-edge technologies, amplifying the combined impact of “premiere, experience, and consumption.” Our goal is to position the venue as a first-stop platform for bringing innovative products and ideas to market. By creating immersive and interactive environments, we aim to bring audiences closer to emerging trends and new technologies, enabling consumers to engage directly with brands and experience the latest products firsthand.
On the other hand, we will use conventions and exhibitions as a key catalyst to develop a distinctive model in which events create premiere opportunities, premieres attract audiences, and audiences drive consumption. By integrating a range of resources, including hotels, commercial facilities, and surrounding services, we are building a comprehensive service ecosystem that connects exhibitions, conferences, accommodation, and dining. This integrated approach will foster stronger links between the exhibition economy, the premiere economy, and the broader consumer economy, injecting new momentum into Beijing’s MICE industry and further enhancing the city’s position as a competitive international convention and exhibition destination.