ICCA is strengthening its commitment to sustainability and advocacy with the appointment of Alexander Alles as Senior Director, Advocacy and Sustainability.
Alexander will join the ICCA team effective 1 April as part of ICCA's ongoing efforts to advance these two core strategic pillars.
Advocacy and Sustainability: Central to ICCA’s Strategy
Advocacy and sustainability sit at the heart of our industry’s future. As global meetings and events industry navigates complex shifts, ICCA is making a clear and deliberate investment in senior leadership to drive these priorities.
The creation of this senior role represents ICCA's dedication to:
- Embedding global sustainability as a fundamental pillar of industry development
- Leading global advocacy efforts that elevate the value and impact of business events
- Supporting members with actionable pathways, helping them move from intention to implementation
- Championing progress among regions, sectors, and stakeholders
A Key Investment in the Future of Global Business Meetings and Events
Alexander’s appointment reflects ICCA’s long-term commitment to advocate for the value and strategic positioning of international business meetings and events; to amplify the voice of the industry; and to accelerate sustainable transformation. He will lead ICCA’s global advocacy and sustainability strategy, working closely with:
- ICCA members and key partners
- Policymakers and international institutions
- ICCA’s regional teams and global community
This role ensures ICCA can continue to drive forward the initiatives, frameworks, and partnerships required to support our industry at a moment when sustainability expectations and advocacy challenges are rapidly evolving.
Leadership Perspectives
Dr. Senthil Gopinath, CEO of ICCA, said:
“Advocacy and sustainability are central to our mission, and ICCA is making a purposeful investment to lead boldly in both areas. This senior role strengthens our ability to deliver meaningful strategies, support our global community, and move our industry from ambition to action.”
Alexander Alles said:
“I am honoured to join ICCA at such an important moment for the business events industry. I look forward to supporting ICCA’s vision by advancing a strong global advocacy agenda and helping embed sustainability—particularly the Net Zero Carbon Events framework—across the ecosystem to accelerate real, measurable progress.”
ICCA is excited to welcome Alexander to the ICCA team as we continue to strengthen our commitment to building a strong framework for the industry's development and growth.