Marketing Executive with design skills - Education Department

In order to keep up the high standards of our education programmes, we are looking for a Marketing Executive with design skills for ICCA’s Education Department. As Marketing Executive for ICCA’s education department you will work closely with ICCA’s Head of Education and Legacy Programmes who is based in the USA as well as ICCA’s marketing department based in the Netherlands. The position self is based in the ICCA Asia Pacific Regional Office in Petaling Jaya, Malaysia


As Marketing Executive, you will provide essential support to the Head of Education & Legacy Programmes regarding the marketing and promotion of ICCASkills and ICCA’s educational programmes and legacy initiatives. You will be responsible for the timely implementation and realization of the ICCASkills marketing strategy plans which are drawn up in consultation with the Head of Education and Legacy Programmes in coordination with all the marketing and PR of ICCA activities. Additionally, you may be asked to support the ICCA Asia Pacific office with other marketing-related tasks and projects.


This role has a strong operational character and requires handling multiple (and / or more complex) work types within the Education department. You are able to conduct insightful market research to support establishing a marketing strategy to promote ICCASkills that will effectively reach the target audience. You are comfortable evaluating the marketing process, and work to critique and improve its outcomes. 



  • Co-develop and execute the annual ICCASkills marketing plan
  • Co-develop, design and execute ICCASkills marketing campaigns (email, newsletters, social media content) to drive sales.
  • Create and design all the ICCASkills marketing collateral, including brochures, flyers, social media graphics, banners, and presentations, that aligns with the brand guidelines and marketing objectives.
  • Manage and update the ICCASkills website, ensuring a visually appealing and user-friendly design.
  • Provide graphic design support for other Education projects in the Education Department.
  • Prepare, execute, coordinate and analyse all (online) marketing and advertising activities such as ICCASkills websites, advertising campaigns, presence in trade fairs, Google Adwords.
  • Stay up-to-date on current marketing trends
  • Coordinate, and execute administrative tasks



  • Minimum of 4 years work experience in in a similar position
  • Bachelor’s degree in Marketing, Communication, in marketing, communications, graphic design, or related field. 
  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) or other similar tools.
  • Manage of design principles, typography, colour theory, and layout composition. And knowledge of digital marketing channels and platforms.
  • Experience with working with a CMS, CRM, email marketing tools and social media
  • Experience in SEO, Google Analytics/Adwords, HTML, design and video editing is advantageous;
  • Demonstratable knowledge of organizational processes
  • Strong analytical, communication, time-management and creativity skills
  • Excellent language skills in English (oral and written), knowledge in other foreign languages (e.g. Spanish, Mandarin) will be advantageous
  • Experience in marketing in a B2B environment (Association Meeting Industry is a plus)
  • Knowledge / experience in the (association) meetings sector is a big advantage


What we offer

  • A dynamic international organisation which gives you an excellent opportunity to develop yourself and help the organisation building consistency in processes and procedures
  • A full-time employment contract (40 hours per week) for 1 year, with the prospect of a contract for an indefinite period
  • A competitive salary, depending on background and experience
  • Bonus scheme based on collective targets and individual achieved results
  • Vacation days and other leave schemes as per Malaysian law
  • Company laptop



If you are interested in this position, please send us your motivational letter and detailed CV (both in English) on why you feel you are the right person for the job.
Applications should be received no later than Friday 26 January 2024 and should be sent to

Applications will be reviewed in the week of 29 January 2024, after which you will receive a response to your application.

Acquisition related to this vacancy posting is not appreciated.

Disclaimer: Please note that due to high interest in positions at ICCA, we may not be able to handle your application personally. If you have not heard from us before 2 February 2024, you may assume that we will not move your application forward. We appreciate your interest in working at ICCA and wish you the best of luck in your search. Thank you for your understanding.