This Month we get to know better  IA Services (SG) PTE LTD (IA-MEETINGS)


What was your motivation to join ICCA? 
The access to large database of associations and conferences that ICCA has developed over several years, was our biggest motivation. Also, ICCA provides an invaluable platform for networking, sharing industry insights, and staying updated on the latest trends, best practices, and business Opportunities. 


Tell us your story. How did IA Services (SG) PTE LTD (IA-MEETINGS) get started?
Every success story commences with a vision. Back in 2000, a young entrepreneur recognized the critical need for a highly efficient and tailored conference management organization. Thus, IA Meetings was born, with a core mission to 'Add Value' to every event it undertakes.

In the span of two decades, IA Meetings has achieved consistent growth in both breadth and depth. Our modus operandi at IA Meetings has been to provide customized, cost-effective, and enduring solutions to our clients, thereby continually establishing new benchmarks of excellence. We take pride in our track record of successfully managing over 1000 events of varying scales, with a distinguished guest list that has included successive Prime Ministers and Presidents, as well as luminaries, political figures, and business leaders from around the world. This stands as a testament to our commitment to excellence and our consistent ability to surpass the expectations of our esteemed clients


What sets IA Services (SG) PTE LTD (IA-MEETINGS) apart?
At IA Meetings, we firmly believe in the principle that 'With great work comes great responsibility.' We dedicate substantial resources, employ cutting-edge technology, leverage our wealth of experience, and provide personalized services to meticulously orchestrate our clients' events with a commitment to 'adding value' beyond the event's initial objectives. Our focus goes beyond merely hosting gatherings; we strive to facilitate the successful convergence of people to achieve outcomes that not only meet our clients' expectations but surpass them.

What can we expect to see from IA Services (SG) PTE LTD (IA-MEETINGS) in the future?
In the future, you can anticipate IA-MEETINGS to continue our unwavering commitment to excellence and innovation in the field of conference and event management. We are dedicated to staying at the forefront of industry trends and evolving with the changing landscape of events.

Our vision includes:

  • Advanced Technology Integration: We will harness the latest technology to enhance the attendee experience, streamline event management, and offer cutting-edge solutions.
  • Sustainability Initiatives: We are committed to incorporating eco-friendly practices and sustainable event management solutions to reduce our environmental impact.
  • Global Expansion: As the world becomes more interconnected, we aim to expand our reach and serve clients on a global scale, fostering international collaborations and partnerships.
  • Enhanced Personalization: We will continue to focus on tailoring events to the unique needs and preferences of our clients and their attendees, creating memorable and engaging experiences.
  • Innovation in Hybrid and Virtual Events: The experience of virtual and hybrid events will continue to evolve, and we will be at the forefront of creating engaging and interactive online experiences.
  • Strategic Partnerships: Collaborating with industry leaders and experts to offer comprehensive solutions and insights to our clients.
  • Continued Excellence: Our dedication to delivering exceptional service, effective process control, and achieving the highest standards of quality will remain at the core of our operations.

The future of IA-MEETINGS is centered on adaptability, innovation, and a steadfast commitment to exceeding client expectations. We look forward to continuing our journey with you as we shape the future of event management.

Which trends do you see in the Association Meetings?

  • Hybrid and Virtual Events: The COVID-19 pandemic accelerated the adoption of virtual and hybrid event formats. Many associations were incorporating online elements into their meetings to reach a wider audience and provide flexible participation options.
  • Sustainability: Associations were increasingly focusing on sustainability, incorporating eco-friendly practices into meetings, and reducing their environmental footprint.
  • Data-Driven Decision Making: The use of data analytics to understand attendee preferences, track engagement, and make informed decisions about event content and logistics.
  • Tech Integration: Implementing cutting-edge technology, such as AI, augmented reality, and mobile apps, to enhance attendee experiences and streamline event management.
  • Inclusivity and Diversity: A growing emphasis on making events more inclusive and diverse, with a focus on diverse speaker lineups and accessibility.
  • Wellness and Health Safety: Enhanced health and safety measures in response to the pandemic, as well as promoting overall attendee well-being.
  • Engagement and Interaction: Creating opportunities for meaningful interaction and engagement among attendees, whether in-person or virtually.
  • Content Curation: Curating high-quality, relevant content that adds value to attendees and meets their educational needs.
  • Destination Selection: Choosing unique and attractive destinations for events, with an emphasis on local experiences and culture.


What is an industry challenge your organisation is facing currently?
One of the significant challenges currently grappling with is the ongoing impact of the COVID-19 pandemic. This global health crisis has presented numerous hurdles, including event cancellations, rescheduling, and the need to adapt to various event formats, such as virtual and hybrid solutions, to ensure the safety and engagement of participants.

Additionally, we're navigating the complex landscape of changing health and safety guidelines, travel restrictions, and uncertainties related to in-person events. These challenges require us to remain agile and responsive in our event planning and management, with a strong focus on the well-being of our clients and attendees.