This Month we get to know better WildChina:

What was your motivation to join ICCA?

For over 20 years, WildChina has been at the forefront of crafting award-winning immersive programs, meetings and events. Renowned for our pioneering spirit, our team has spearheaded numerous industry firsts. Our mission is to enrich our clients' understanding of China, sparking transformative experiences and fostering enduring relationships.

Our motivation to join ICCA stems from a deep interest in the global meetings industry and a desire to be part of an organization that leads and shapes the future of international association meetings. Being a member of ICCA aligns with WildChina’s passion: through fostering exchanges and facilitating trade, we bridge China with the world, connecting people, cultures, and businesses.


Tell us your story. How did WildChina Travel get started?

WildChina was born on the sacred slopes of Mount Kailash in the Himalayas. Since WildChina’s first-ever trip in 2000, we have helped thousands of travelers enjoy life-changing experiences in every corner of this vast and endlessly inspiring nation.

WildChina has grown into an award-winning experiential China DMC specializing in innovative and authentic experiences. From curated one-of-a-kind events and meetings to leisure journeys to immersive outdoor education programs, our mission is to create life-changing experiences.


What sets WildChina Travel apart?

WildChina Travel sets itself apart through its team’s unique blend of business acumen and innovative spirit. We go beyond being just a service provider, instead acting as thought partners for our clients. Our team stems from diverse backgrounds, includingalumnus from Harvard Business School and McKinsey,allowing us to elevate our offerings and insights.

Our multi-background team brings fresh perspectives and innovative solutions to conferences and events. They are passionate about uncovering hidden gems and curating unique experiences that offer authentic cultural immersion while meeting high international standards.

Across all our offerings, we prioritize sustainability, diversity, and inclusion , ensuring that our programs are environmentally responsible and culturally enriching. We are committed to supporting local communities, preserving natural landscapes, and promoting inclusive practices that celebrate the rich diversity of China’s heritage.


What is your favourite success story from your organisation?

One of WildChina’s favorite success stories is the bespoke journey we crafted for a group of international business leaders seeking an in-depth understanding of China’s cultural and economic landscape. The itinerary included exclusive access to remote villages, private tours of ancient historical sites, and intimate meetings with local experts and entrepreneurs, connecting with Chinese leading companies.

One of the highlights is “A Day with a Smartphone” program we designed for embracing the advancements of mobile technology in China. This exclusive experience offers the opportunity to delve into the diverse capabilities of the Chinese mobile ecosystem and witness how both local and international businesses adapt to the mobile-centric landscape.

Our team’s innovative approach allowed these leaders to not only see China’s landmarks but to engage deeply with its people and traditions, fostering a genuine connection and a new perspective on the country.

The success of this trip was evident in the heartfelt feedback from participants: Dear team, thank you very much. Not only for the organisation and well-coordinated work, it was an honor to work with you. But also for yourself. You are incredible, each of you will remain in our hearts forever.


What can we expect to see from WildChina Travel in the future?

In addition to continuing with our innovative and sustainable meeting and event experiences, WildChina will create compelling program content that vividly illustrates China's economic and consumer trends. Highlight key areas such as Digital China, Manufacturing 4.0, Renewable Energy, and Rural China, and build a speaker bureau around that.

We are also excited to leverage emerging technologies to enhance our personalized services and offer seamless, high-quality meeting experiences. Whether through AI or other new digital formats, we aim to pave new paths for the industry setting new standards for MICE in China.

We will be enhancing our commitment to sustainability by implementing more eco-friendly practices and supporting local communities in more impactful ways.


Which trends do you see in the Association Meetings?

In the realm of association meetings, several trends are shaping the landscape:

Hybrid Events: The integration of virtual and in-person components continues to be a dominant trend, allowing associations to reach broader audiences while accommodating varying attendee preferences and travel restrictions.

Personalization and Engagement: There is a growing emphasis on tailoring attendee experiences through personalized content, networking opportunities, and interactive sessions to enhance engagement and satisfaction.

Sustainability Initiatives: Associations are increasingly prioritizing sustainable practices in event planning, including reducing carbon footprints, minimizing waste, and supporting local economies and communities.

Technological Integration: Advancements in event technology, such as AI-driven matchmaking, virtual reality (VR) experiences, and enhanced networking platforms, are revolutionizing how associations facilitate connections and deliver content.

Flexibility in Planning: The COVID-19 pandemic has underscored the importance of flexibility in event planning, with associations adopting agile strategies and contingency plans to adapt to changing circumstances swiftly.

Diversity, Equity, and Inclusion (DEI): There is a growing focus on promoting DEI within association meetings, ensuring representation in speaker lineups, fostering inclusive environments, and addressing equity issues in access and participation.


What is an industry challenge your organisation is facing currently?

Cost Control: Managing expenses effectively amidst fluctuating economic conditions and rising operational costs.

ESG vs Long-Distance Travel: Balancing our commitment to Environmental, Social, and Governance (ESG) goals with the environmental impacts of long-distance travel.

Geopolitics: Navigating geopolitical tensions and their impact on international travel regulations and safety considerations.

These challenges require strategic planning and adaptability to ensure sustainable growth and continued delivery of high-quality travel experiences for our clients.