A convention bureau is a destination’s marketing body, and its main focus or purpose is to increase the number of events, conferences and meetings held in the destination – whether a city, a region or a country. The local convention bureau is the natural starting point for anyone who wants to organise a meeting or a congress in a specific destination. It is a ‘one-stop shop’ for independent information and assistance and will give a planner unbiased and neutral advice on all aspects of hosting and organising conventions and business events within a particular geographical area.
As an unbiased and impartial resource, a convention bureau acts as the destination’s recognised official point of contact for all conference organisers and meeting planners, from general enquiries through to confirmed events. This guide will give you a better understanding of the services convention bureaux provide and how they are organised.
*Please note this white paper is only available to ICCA Members and the ICCA Association Community