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Where convention skill meets ICCA knowledge
This article was originally featured in the October edition of Association Meetings International magazine. It has been republished here with the publisher's full permission. The twisting of reality is becoming common practice in the meetings industry, writes Corbin Ball. By using an ever-evolving…
Read MoreWe are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events…
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