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Where convention skill meets ICCA knowledge
Thank you to all our panelists for joining the discussion and sharing your knowledge on how to virtualise meetings and more as we enter this new era! From content and design to practical implementation and monetising these events. If you weren't able to join us live, you can watch the webinar below…
Read More“Digitalisation” is clearly the latest buzzword in our industry. But what does it mean exactly? Definitions provided by dictionaries basically say it means “making anything digital”… Let’s try to put this buzzword into an international association-, and association meetings context; the industry…
Read MoreThis article originally featured on Simpleview's blog. Simpleview is the exclusive "ROI Champion" of the International Congress and Convention Association (ICCA). The organization collaborates with ICCA on member education and activities focused on technologies and best practices for managing…
Read MoreWe are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events…
Read MoreThis article was originally featured in the October edition of Association Meetings International magazine. It has been republished here with the publisher's full permission. The twisting of reality is becoming common practice in the meetings industry, writes Corbin Ball. By using an ever-evolving…
Read MoreWe are living in a time of unprecedented technology change. How will these changes affect association meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events…
Read MoreThis article has been originally published by our media member Mash Media Group Ltd. C+MW Magazine and has been featured in full below with their permission. “Jonathan Sivak, director at Tapfuse, discusses the importance of ROE over ROI when it comes to event technology It is difficult to…
Read MoreThe "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than offline. However, touchpoints between companies and clients along the customer journey are important for…
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