Industry Research

 

Competing realities: virtual v augmented

This article was originally featured in the October edition of Association Meetings International magazine. It has been republished here with the publisher's full permission. The twisting of reality is becoming common practice in the meetings industry, writes Corbin Ball. By using an ever-evolving…

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From ROI to ROE, engagement matters

This article has been originally published by our media member Mash Media Group Ltd. C+MW Magazine and has been featured in full below with their permission. “Jonathan Sivak, director at Tapfuse, discusses the importance of ROE over ROI when it comes to event technology It is difficult to…

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Mastering the Exhibition Journey - A White Paper

The "Customer Journey" is a marketing term that is often used for digital activities, mainly due to the fact that online activities can be tracked and measured in a much more detailed way than offline. However, touchpoints between companies and clients along the customer journey are important for…

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