Industry Research

 

Stimulating all senses for memorable events

“Experiential” has been the buzzword for quite a few years now, but how does this look in practice? Devin McLaughlin, Senior Marketing Research & Media Manager at Calgary TELUS Convention Centre, showed us how utlising new venue space to create unique and memorable events will give your delegates an…

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THE POWER OF CONFERENCES

“The Power of Conferences: stories of serendipity, innovation, and driving social change”, produced by Business Events Sydney and the University of Technology Sydney, gives undeniable evidence that conferences can, and do, create social change. A chance encounter at a conference sets up a series of…

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ICCA Congress - philosophy, objectives, functions

Philosophy: “To enable the ICCA community to take concrete form for a week.” Congress links to ICCA Strategic Plan goals *Support Strategic Goal #1 by incorporating new business opportunities into the programme (eg new product launches, education on how to use ICCA services; etc). *Support Strategic…

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